Creator by Infinitum is built for a new era of content consumption, where entertainment and advertising meet seamlessly, and audiences choose creator-led content as their prime-time viewing.
Built on Infinitum’s proven model, it responds to the shift toward Social TV, YouTube and long-form creator entertainment.
Meet the Team
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Jamie Laing
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Creators are now one of the most powerful drivers of long-term brand building, when content is relevant, authentic and genuinely entertaining.
We deliver this through two core offerings: Creator Productions and Creator Campaigns.
Productions
Creator Productions delivers entertainment-first, long-form content built for the way audiences consume media today. Professionally produced for a big-screen experience, this content lives naturally across YouTube and social platforms, blending brand storytelling with creator-led formats audiences actively seek out. Each production is supported by cut-down assets for social channels, driving awareness and directing viewers to the hero content.
Campaigns
Creator Campaigns provides a complete influencer marketing solution, removing complexity while delivering measurable performance. We manage the entire process end-to-end, from identifying the right creators and handling contracting to managing approvals, payments and reporting. Our white-labelled platform enables agencies and clients can to approve creators, review content and track results in one seamless environment.
Our recent work
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Sky Olympic Partners x Ocean Creator
Sky UK & Europe have launched the first Ocean Creator campaign working with Team GB, Paralympics GB and creators such as Chemmy Alcott.
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Gousto
Mealtime, but make it effortless. Creator by Infinitum partnered with a mix of duo creators that embody Gousto's 'Convenience without compromise' platform.
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Yankee Candle
There’s nothing quite like the festive season for Yankee Candle. Creator by Infinitum worked with creators across three niches to make content for Yankee Candle’s audience.