Infinitum Entertainment is a television and communications investment group. We create new ways of financing original TV and digital programming by connecting advertisers, media agencies, broadcasters and production companies.
Our collaborative approach utilises advertising inventory to generate more investment in content production. This creates better returns for rights owners and smarter advertising solutions. Since launching we’ve lived up to our mantra of Making Content Happen with £350+ million financed and over 1000 hours of programming produced.
Infinitum became an Employee Owned Trust (EOT) in 2023.
Latest News
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The Football's On is back on TNT Sports
The football chat show has a brand new look hosted by TNT’s very own Becky Ives. Each episode dives deep into a different club’s latest matches, strategies and the players making their mark.
Expect to hear insider views from football legends like Les Ferdinand in the 10 part series filmed in front of a live audience of football fans.
This is a fantastic new sporting partnership with Betfred and TNT and produced by Polymath Media. Watch on TNT Sports 1 every Tuesday night.
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C5 Boxing is Back with a Bang
Channel 5 boxing is back as Harlem Eubank takes on Tyrone McKenna! The last time Eubank got in the ring it was the most watched live British boxing event of the year with over 1.7m viewers.
This is the first fight of 2025 from the partnership with Ladbrokes, Channel 5 and Wasserman which continues to deliver the largest free to air boxing audience on UK TV. Watch it live and free on Channel 5 on March 7th. -
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Adam Richman Eats Football in his brand new show
Our favourite foodie is back combining two of his (and our) favourite things - football and food! The show is a perfect partnership with Just Eat. Watch every Monday on Food Network.
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Karen Carney: The State of It examines the challenges facing women’s football
This powerful documentary marks a year since Karen Carney’s pioneering report.
Huge thanks to our partners Xero and December19, for making this project a reality, and to Buzz16 for bringing it to life. Stream it now on ITVX -
The Ladbrokes Players Championship live on ITV4
The three day tournament saw the top 64 players battle it out. Reigning champ Luke Humphries took the title and all the action was shown on ITV4.
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The Champion of Champions live on ITV
The Champion of Champions darts tournament was live on ITV3&4. A fantastic partnership with Grosvenor Casinos, Matchroom and IMA.
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Media Week Awards Headline Sponsor
We are proud to be the Headline Sponsors of the 2024 Media Week Awards. This year has a brand new category Best Advertiser-Funded Programme or Entertainment which is part of their Innovation and Creative Excellence category. We can’t wait to see the great collaborations between agencies, brands and networks in this area.
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Simon Broderick appointed as Director
We are very happy to announce the appointment of Simon as Director, a role that signals the next stage of development in the company.
Last September, we announced that we had turned the company into an EOT (Employee Ownership Trust), broadening the scope for everyone at Infinitum to contribute to the success of our business. In appointing Simon we are bringing in someone with a wealth of experience and a desire to shape the future of our ever-changing media environment.
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Slice of Italy wins F&M Best Programme
Sophie Grigson: Slice Of Italy won Best Programme in Fortnum & Mason’s 2024 Food Awards. The second series was recognised in their Broadcast and Photography category and was a co-financed project produced with our partners for Food Network.
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World Snooker reaches 3m viewers
The World Snooker Championship was aired live on C5 from Sheffields Crucible Theatre in May. The show was aired on C5 and 5Action across the week and reached 3m viewers.