Taste of Italy

Channel 4

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Sunday Daytime + Repeats

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3 x 60”

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Average Audience: 534k

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Nominated for TV Choice Award - Best Food Show

〰️

Channel 4 〰️ Sunday Daytime + Repeats 〰️ 3 x 60” 〰️ Average Audience: 534k 〰️ Nominated for TV Choice Award - Best Food Show 〰️

Partnership Benefits

  • Broadcast sponsorship

  • Filippo Berio products integrated into the show

  • Bespoke branded content, featuring Nisha Katona:

    • 8 x bespoke recipe features

    • Olive tasting at Villa Filippo Berio

    • Packaging and the future of Filippo Berio

  • Media Value

A Taste of Italy was the perfect platform for Filippo Berio to associate their brand with genuine Italian authenticity and great culinary dishes of the highest quality

Across this 10-part culinary travel series on C4, chef and restaurateur Nisha Katona embarked on a path less travelled to reveal Italy’s hidden foodie gems, showing a different side of Italy and unique, mouth-watering dishes beyond pizza and pasta & learning the regional secrets that influence their dishes

Channel 4 broadcast was the top performing commercial programme for its slot, beating ITV and C5 every week

“A Taste of Italy is truly escapist television, transporting us to gorgeous, sunnier climes as well as serving up so much mouth-watering food. Nisha is a really clever chef and she has a unique perspective on Italian cooking that I hope will inspire viewers to try new dishes for themselves”
— Deborah Dunnett, commissioning editor for Channel 4

Campaign Overview

  • 14th Feb – 11th April 2021

  • Aired on Channel 4 & More4

  • 1 x premier run & 1 x repeat

  • Premiered Sundays at 7:30pm

Taste Of Italy averaged 522k per episode, with episode 1 achieving the highest audience of 983k.

Overall, the show reached 3.6m adults across the series, 34% of viewers being aged 16 - 44 and 53% were ABC1.