Shop Smart Save Money
36 Series
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Average Audience: 436k
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Male Skew
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36 Series - Average Audience: 436k - Male Skew -
“There’s a natural synergy between The Gadget Show and Currys. This allows us to develop and collaborate with North One and the talent from the show to develop content”
Currys’ Partnership Benefits
Sponsorship of Shop Smart Save Money on Channel 5
Additional branded content
Media value
For more than seven years, Currys has been in collaboration with North One’s Shop Smart Save Money (formerly The Gadget Show) and Infinitum. Over time, the partnership has changed from a basic method of raising awareness through TV sponsorship to a more complex collaboration, including generating content with the show's talents.
As part of the partnership, Currys helps identify new and developing technology trends and notable products for the show hosts to evaluate.
The partnership reinforces the public's perception of Currys as a reputable and authoritative source for technology, especially given the rising competition from e-commerce businesses.
Ella Fletcher, Director at SPP commented “What infinitum do is unique because they help us to deliver media value to our clients and also give us the opportunity to access tv content. There's a natural synergy between The Gadget Show and Currys. This allows us to develop and collaborate with North One and the talent from the show to develop content'“.
“Currys and The Gadget Show is the perfect match which repeatedly yields results for our client. The partnership provides a highly relevant environment which along with content and use of the show’s talent gives Currys deeper engagement with their audience.”
Shop Smart Save Money is now in it’s second series and before that The Gadget Show ran for 36th series reaching over 7 million adults. The high-quality content of the show is among the factors that led to Curry's long-standing partnership with Infinitum & North One.
