Ran across Food Network & Quest

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Series reach (individuals): £950k

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Return of Media investment: 18% Uplift 

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Boosted channel share

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Ran across Food Network & Quest - Series reach (individuals): £950k - Return of Media investment: 18% Uplift  - Boosted channel share -

Programme Delivery:

  • Ran across both Food Network & Quest

  • Series reach (individuals): £950k

  • Return of Media investment: 18% Uplift 

  • Roux Down The River boosted Food Network's channel share during its broadcast.

Xero & Michel Roux journey down the river

Michel Roux journeys down the iconic Thames, from his family restaurant in Bray to the North Sea, uncovering hidden flavours, local stories, and inspiration along the way.

Stopping at local restaurants along the river to enjoy the food, chefs, and unique characters that inspire his mouth-watering recipes. This series is a delicious, escapist treat showcasing small businesses and the rich history of the area.

This show aligned perfectly with Xero's mission, as it highlighted small and independent businesses throughout the journey along the Thames, which are at the core of Xero's target demographic

The Partnership:

  • Broadcast sponsorship of all transmissions across all platforms (Food Network & Quest)

  • 4 Bespoke branded content pieces, featuring local business along the Thames:

  • Media value