Wasserman’s

Live International Boxing

Live on Channel 5

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Total Average Audience per event: 348k

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Highest performing event: 501k

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Series Reach: 6m

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Live on Channel 5 - Total Average Audience per event: 348k - Highest performing event: 501k - Series Reach: 6m -

“As the official partner of C5 Boxing across 2023, we are thrilled with the results we’ve seen so far. We were looking to build our brand awareness beyond traditional media and reach audiences right at the heart of sporting content, and C5 Boxing provided the perfect environment for us to do exactly that. Both teams at Infinitum and Wasserman have proven valuable partners to work with, delivering exceptional value and we look forward to an exciting year ahead”
— Kelly Rose, Head of Brand at Ladbrokes

Event Delivery:

  • Total average audience per event: 348k

  • Highest performing event: 501k

  • Series reach (individuals): 6m

Ladbrokes sponsors free-to-air Channel 5 live international boxing for the second year running.

The deal follows the successful partnership between Ladbrokes, Wasserman and Infinitum in 2023 which delivered 6 action packed shows across the year.

Ladbrokes had an aim to build brand awareness by reaching their audiences through sporting events. C5 live international boxing was the perfect platform with its high audience delivery and multitude of branding opportunities around the shows.

The boxing delivers the largest free-to-air  audience on UK television, reaching an average of 1.6m viewers each fight night. It brings the biggest and best fights to the masses, with every card featuring British, Commonwealth, European or World title fights.

Kelly Rose, Head of Brand Marketing at Ladbrokes commented: "We're thrilled to partner with Wasserman Boxing bringing entertaining, top-drawer free-to-air fights on Channel 5. It's going to be an incredibly exciting year ahead and we can't wait for the knockout action to get underway."

“Infinitum are delighted to be working with Wasserman, Channel 5 and Ladbrokes to deliver another year of free-to-air boxing. The stable of boxers is incredibly exciting and we’re looking forward to delivering some great nights of live boxing all free to the viewer,” said Damon Letzer, Director at Infinitum Entertainment.

“We have an action-packed schedule planned, that is going to see huge fights, big names and upcoming stars all feature”
— Kalle Sauerland, Wasserman head of global boxing

The Partnership:

  • Broadcast sponsorship of all transmissions across all platforms

  • Ladbrokes branding integrated into the event

  • Exclusive content across the fight week

  • Giveaways for Ladbrokes Live

  • Access to talent

  • Social media activations

  • Media Value