PDC Darts & Ladbrokes

Total partnership value: £12.2m

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Total Event Reach: 3.5m

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Average Audience: 312k

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Highest Performing Day: 639k

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Sold out crowds of over 5000 spectators for each event weekend

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Total partnership value: £12.2m - Total Event Reach: 3.5m - Average Audience: 312k - Highest Performing Day: 639k - Sold out crowds of over 5000 spectators for each event weekend -

Ladbrokes Hits the Bullseye with PDC Darts Sponsorship!


This year, Ladbrokes took centre stage in the world of darts, securing headline sponsorships for two marquee PDC events: the UK Open and the World Players Championship Finals. Building on a successful history of collaboration with the PDC, Ladbrokes recognised these events as a powerful platform to connect with their core audience.

By strategically leveraging their media budgets, Ladbrokes unlocked significant brand value through these high-profile partnerships. The sponsorships delivered unparalleled brand visibility and created opportunities for direct engagement with a passionate, highly relevant audience - strengthening their market presence and deepening customer connections.

“Partnering with PDC darts events has been a perfect fit for Ladbrokes, providing direct access to a passionate, highly engaged audience. The sport’s fan-driven culture, combined with extensive broadcast reach and on-site activations, has delivered real impact in driving brand awareness and customer engagement. With Infinitum’s unique ability to unlock value, this partnership was a no-brainer!”
— Alice Jones, AV Investment, 7Stars

Event Delivery:

  • Total partnership value £12.2million

  • Programme Delivery:

    • Total Event Reach: 3.5m

    • Average Audience: 312k

    • Highest Performing Day: 639k

    • Sold out crowds of over 5000 spectators for each event weekend.

The Partnership:

  • Headline Sponsorship: Naming rights as the Headline Partner for both events.

  • Standout Branding: Prominent Ladbrokes visuals and bespoke stage design.

  • Players’ Shirt Patches: Ladbrokes logo placement on players’ shirts.

  • Fan Activation Zones: The bespoke Ladbrokes Bus Fan Activation.

  • Access to Talent: Opportunities to collaborate with top darts players.

  • Social Media Impact: Exclusive content and activations driving engagement across event weekends.

  • Media Value: Significant exposure across multiple platforms.